Michigan SEO Measured In Revenue
Rankings are a means, not the product. We care about traffic that turns into calls, quotes, and customers walking through your door.
Why SEO has a bad reputation
SEO companies can be shady, because most business owners have no way to check the work. So they get a monthly report full of numbers they cannot verify, a chart of ranking increases for terms nobody searches, and the phrase "ranking takes time" repeated until the contract runs out.
We do not report on vanity metrics. If the work is not producing calls, quotes, or sales, the report says so and we change what we are doing.
Search still drives more than half of revenue for a lot of local businesses, and returning customers push the lifetime return higher than almost any other channel. The problem was never whether SEO works. It is whether the person doing it is actually doing it.
- Of revenue from search, per BrightEdge
- 53%
- No contracts, cancel any time
- Monthly
- Doing this since
- 2011
(What is included)
What our SEO process covers
Every campaign starts with an audit. What follows depends on what the audit finds.
01
Audit
Technical and on-page audit, Google Maps and Search analysis, local grid rank benchmarking, crawl and indexation checks, orphaned pages, keyword and content gap analysis, backlink review.
02
Technical SEO
Site speed, sitemaps, robots.txt, schema and structured data, site architecture, Search Console errors, SSL, canonicalisation, broken links, and page depth.
03
On-page optimization
Content, metadata, heading hierarchy, readability, topic clustering, image and EXIF data, and keyword consistency across the site.
04
Google Maps and local
Google Business Profile posts, category and service optimization, location and description work, review responses, and a Google business site.
05
Content
Pages and posts written with a purpose and a path. Published to your site, your profile, and the properties that actually send traffic back.
06
Digital PR
Monthly press that connects relevant properties together and gives Google reasons to crawl and re-crawl your pages.
(Questions)
SEO questions
What is SEO?+
SEO is the process of getting your business to the top of Google when someone searches for what you sell. For a local business that mostly means two sets of terms: your primary keywords, which are the category you fall under, and your secondary keywords, which are the specific services within it. A roofer competes on roofer, roofing, and roofing company first, then on roof repair, gutter repair, and the rest.
How long does SEO take to work?+
Local rankings can move within a few months. Competitive statewide terms take longer, often six months to a year. Anyone promising page one in thirty days is either lying or about to get your site penalized.
Do you guarantee rankings?+
No, and neither can anyone else. Google states plainly that no one can guarantee a position in search results. What we do commit to is telling you honestly whether the work is producing revenue, and not taking you on if we do not think we can.
How much does SEO cost?+
It depends on how competitive your market is and how much ground the site has to make up. You get a fixed monthly number before we start, and it is month to month.
Do I need SEO if I already run Google Ads?+
They do different jobs. Ads buy you traffic today and stop the moment you stop paying. SEO compounds and keeps working. Most businesses that can afford both should run both, with ads covering the gap while SEO builds.
Can you take over from my current SEO company?+
Yes. The first thing we do is audit what they have actually done, which is usually the most useful hour you will spend. You get that audit whether or not you hire us.
(Other services)
What else we do
(Get started)
Find out what your site is actually doing
Tell us what you are trying to sell and we will tell you what it takes.