Facebook Ads Built For Leads
Paid social reaches people who were not searching for you yet. Done properly it creates demand. Done badly it buys likes.
Search captures demand, social creates it
Google Ads reach people already looking for what you sell. That is a finite pool. Facebook and Instagram reach people who have no idea you exist and no active intent, which is a much larger pool and a much harder job.
That difference changes everything about how the campaign is built. You are interrupting someone, so the creative has to earn the stop, and the offer has to be worth acting on before they have started shopping.
It also changes how you measure. Judging paid social by the same cost per lead as branded search will make you turn off the thing that was feeding your search results in the first place.
(What is included)
What we handle
Meta advertising across Facebook and Instagram.
01
Audience building
Custom audiences from your customer list, lookalikes off your best buyers, and retargeting for people who already visited.
02
Creative that stops the scroll
Static, video, and carousel built for the feed rather than repurposed from a print flyer.
03
Offer development
Cold audiences need a reason now. We work out what that is before spending anything on reach.
04
Pixel and conversions API
Tracking configured properly so the platform can optimize toward real outcomes rather than clicks.
05
Retargeting sequences
Most people do not convert on first contact. The follow-up is where the return usually is.
06
Testing discipline
One variable at a time, run long enough to mean something, killed quickly when it does not.
(Questions)
Facebook Ads questions
Does Facebook advertising still work?+
For the right offer, yes. It works badly for high-consideration purchases with no clear hook, and well for visual products, local services with a strong offer, events, and anything where seeing it creates the want.
What is the minimum budget?+
Meta needs volume to optimize. Below roughly $500 a month the algorithm rarely gets enough conversion data to learn, and you end up paying for the education without getting the benefit.
Facebook or Instagram?+
Usually both, since they run through the same ad platform and the placement is chosen by results rather than preference. Where your customers actually spend time decides how the budget lands.
How is this different from boosting a post?+
Boosting optimizes for engagement, which buys likes and comments from people who will never be customers. Campaigns built in Ads Manager optimize toward conversions and give you audience targeting, proper tracking, and retargeting.
How long before it works?+
Expect a learning phase of a couple of weeks where results are unreliable. Judge a campaign after a month of clean data, not after four days.
Do you make the creative?+
Yes. If you have brand assets or product photography we will use it. If you do not, we produce what the campaign needs.
(Other services)
What else we do
(Get started)
Talk through whether paid social fits
Tell us what you are trying to sell and we will tell you what it takes.